PPC Specialist Dana Communications - Central NJ (Princeton Area) (Greater New York City Area)

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Job Description

PPC/Analytics Specialist

We are looking for intelligent, motivated pay-per-click advertising specialist for full-time work. The ideal candidate will have at least one year of experience in PPC Advertising, strong written and verbal skills, and familiarity with Google AdWords, Bing Search, Facebook Advertising and Google Analytics. The candidate should also be results driven, ambitious, organized, articulate and a self-starter. Candidate will work from central New Jersey office - applicants from outside New Jersey need not apply.

The PPC Specialist will be responsible for developing, implementing and launching PPC Campaigns for various clients in the travel industry. Experience with Search Engine Optimization is a plus. Experience with Excel and PowerPoint required.

Pay Per Click Specialist Duties

• Create PPC strategies including keyword research/analysis
• Implementation of PPC strategies
• Optimize the existing PPC campaign components including keyword addition/deletion,ad copy, bid prices, cost per conversion, cost per click, etc.
• Create PPC campaigns
• Create Display network campaigns
• Write and optimize ad copy
• Ongoing bid management
• Identify trends in web traffic using Google Analytics
• Assist in reviewing SEM performance PowerPoint presentations to clients
• Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements using our proprietary dashboard reporting system
• Recommend new content for websites, as needed
• Assist Account Manager with customer management /communication
• Coordinate with Accounting to ensure billing is timely and accurate
Desired Skills & Experience

Desired Skills & Experience
Pay Per Click Specialist Skills Required

• Google AdWords
• Microsoft Ad Center
• Google Analytics
• Knowledge of conversion tracking and code implementation
• Strong written and communications skills
• Proficient in Excel, PowerPoint and Word
• Knowledge of SEO
• Knowledge of Social Media is a plus
Company Description

In the world of communications and marketing, Dana is the ultimate travel companion. We have the knowledge to open exciting horizons. Ideas to inspire rewarding discoveries. And the creativity to spark successful journeys.

Dana Communications was established by a collection of marketing professionals who believe in the power of great ideas. We’ve used our creative concepts and savvy marketing strategies to help our clients energize their marketing efforts and achieve their goals.

Reach your destination with our full-service hospitality and travel lifestyle agency.