EMAIL MARKETING MANAGER--NEW JERSEY
Email Marketing Manager
CLICK HERE TO APPLY
Publication or Company Simon & Schuster
Industry Marketing
Benefits Dental, Health, Stock/Options
Job Duration Full Time
Job Location New York, NY
Job Requirements Simon & Schuster Digital Marketing is looking for an experienced Email Marketing Manager to grow and enhance our consumer and B2B email marketing programs. The Email Marketing Manager will be responsible for optimizing the email program through the use of industry best practices, creative, and precise use of data and analytics. The candidate will be responsible for list management and segmentation, leading database marketing efforts, HTML coding of emails, tracking and deployment of emails using our current service provider (Responsys), and campaign analysis.
Responsibilities
Execute programs that grow the database, engage and retain consumers, and ensure effective communication
Identify and target consumer segments to optimize conversion, including having a thorough understanding of the database and using it for strategic mailings
Build and refine overarching email marketing strategy and manage the email campaign process end-to-end, including planning, targeting, segmentation, set-up, testing, execution, reporting and optimization
Manage email calendar and work internally with multiple stakeholders to ensure campaigns are tested, approved, and scheduled in a timely manner
Oversee QA and end-to-end testing (A/B, multivariate) for email creative, subject lines, data/time, list segments, etc.
Thorough understanding of email performance metrics and benchmarks, helping drive and optimize key traffic and revenue metrics including deliverability, CTR, open rates, incremental revenue lift, engagement and retention
Stay current on email best practices surrounding performance, deliverability, mobile adoption, social media, etc., and share learning with the entire marketing team
Primary point of contact with ESP customer account manager
Required skills & experience:
3-5 years of hands-on experience managing email campaigns and delivery through one of the major email service providers (preferably Responsys)
Proficiency in HTML coding (writing and editing) with basic understanding of CSS
Familiarity with Dreamweaver and Adobe Photoshop
· General understanding of web analytics tools (Omniture, Google Analytics, etc.)
Understanding of database logic with basic experience using SQL or Microsoft Access
Solid understanding of online marketing and project management a plus
· Self-starter with strong communication skills that can multi-task and flourish in a fast-paced environment
Education: Bachelor's Degree
About Our Company Simon & Schuster was founded in 1924 by two friends Richard L. Simon and M. Lincoln Schuster. Simon & Schuster is a part of CBS Corporation, and a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom.
CLICK HERE TO APPLY
Publication or Company Simon & Schuster
Industry Marketing
Benefits Dental, Health, Stock/Options
Job Duration Full Time
Job Location New York, NY
Job Requirements Simon & Schuster Digital Marketing is looking for an experienced Email Marketing Manager to grow and enhance our consumer and B2B email marketing programs. The Email Marketing Manager will be responsible for optimizing the email program through the use of industry best practices, creative, and precise use of data and analytics. The candidate will be responsible for list management and segmentation, leading database marketing efforts, HTML coding of emails, tracking and deployment of emails using our current service provider (Responsys), and campaign analysis.
Responsibilities
Execute programs that grow the database, engage and retain consumers, and ensure effective communication
Identify and target consumer segments to optimize conversion, including having a thorough understanding of the database and using it for strategic mailings
Build and refine overarching email marketing strategy and manage the email campaign process end-to-end, including planning, targeting, segmentation, set-up, testing, execution, reporting and optimization
Manage email calendar and work internally with multiple stakeholders to ensure campaigns are tested, approved, and scheduled in a timely manner
Oversee QA and end-to-end testing (A/B, multivariate) for email creative, subject lines, data/time, list segments, etc.
Thorough understanding of email performance metrics and benchmarks, helping drive and optimize key traffic and revenue metrics including deliverability, CTR, open rates, incremental revenue lift, engagement and retention
Stay current on email best practices surrounding performance, deliverability, mobile adoption, social media, etc., and share learning with the entire marketing team
Primary point of contact with ESP customer account manager
Required skills & experience:
3-5 years of hands-on experience managing email campaigns and delivery through one of the major email service providers (preferably Responsys)
Proficiency in HTML coding (writing and editing) with basic understanding of CSS
Familiarity with Dreamweaver and Adobe Photoshop
· General understanding of web analytics tools (Omniture, Google Analytics, etc.)
Understanding of database logic with basic experience using SQL or Microsoft Access
Solid understanding of online marketing and project management a plus
· Self-starter with strong communication skills that can multi-task and flourish in a fast-paced environment
Education: Bachelor's Degree
About Our Company Simon & Schuster was founded in 1924 by two friends Richard L. Simon and M. Lincoln Schuster. Simon & Schuster is a part of CBS Corporation, and a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, India and the United Kingdom.
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